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Avoid Assembly Line Mentality with Professional Website Development

Friday, May 20, 2016, Posted by Shelley Muldoon to Website Design & Development

‘It comes in any colour you like, as long as that colour is black’ – Henry Ford While the first cars to roll off the Ford assembly line were red, green, blue, and grey, Henry Ford infamously changed Ford production policy from 1914 to 1926 to only produce black cars. Black paint was cheaper and […]

Lessons a Digital Marketing Specialist Culled from Superhero Movies

Tuesday, May 10, 2016, Posted by Shelley Muldoon to Social Media Marketing

Earlier this year, we saw the release of two movies that nerds the world over have been secretly wishing for: Batman vs Superman (BvS), a massively marketed, clash of the two most prominent names of the DC universe (and the most expensive movie produced to date), and Deadpool, a crude, low-budget film that only exists […]

Changes in Search Algorithms from Google Make Choosing Mobile-Friendly Web Design Firm Essential for Toronto Businesses

Tuesday, March 10, 2015, Posted by Shelley Muldoon to Website Design & Development

As of April 21, 2015, Google’s much misunderstand yet ballyhooed algorithm will be tweaked once again. This time, how your business’s site performs on mobile devices will be taken into consideration, as well as all the other factors that go into determining rank. For companies in and around Toronto that haven’t worked with a mobile-friendly […]

7 Reasons Your Email Marketing Isn’t Producing Fruit

Friday, January 30, 2015, Posted by Shelley Muldoon to Email Marketing

Email marketing is an effective way to convert prospects to customers, as well as upsell customers on services and products they might find useful. However, many clients are expressing concern that their email marketing isn’t producing the fruit that it once was. They’re wondering if maybe they need to ditch it all together. Before taking […]

When It Comes to Social Media Optimization, Keep It Simple

Friday, January 23, 2015, Posted by Shelley Muldoon to Social Media Marketing

There are plenty of mistakes that businesses make when engaging in social media optimization. The focus for this article will be one huge, though understandable, error: The posts are too darn complicated or confusing. One of the reasons that social media has taken the world by storm is that it’s simple. It’s fast, it’s fun, […]

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