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7 Ways Online Marketing Can Give You an Advantage During the Coronavirus Pandemic

Tuesday, April 14, 2020, Posted by Shelley Muldoon to Digital Marketing

If your organization relies on traditional marketing methods, you might find this time to be a period of monumental change. With fewer people travelling and going outside, traditional marketing methods, such as billboard and off-screen advertisements, are becoming less visible to the public. In fact, we have seen an increase of video content and multimedia […]

Website Design Toolbox: What to Include in a Modern Website

Monday, June 17, 2019, Posted by Shelley Muldoon to Website Design & Development

Over the last decade, the internet has grown and expanded with new ideas and technologies. Website design has followed suit, with new trends and styles emerging almost daily. Now, at the onset of a new decade, your business should be looking forward. User experience (UX) should guide your website design. Within 0.05 seconds, users will […]

Choosing a Content Management System for Your Website

Monday, June 10, 2019, Posted by Shelley Muldoon to Website Design & Development

In the early stages of the internet, the majority of websites were built using HTML. This was a tedious process, especially for complex websites, as each page contains its own set of code. To add or edit content, businesses required developers to change each code manually. As websites grew in sophistication, HTML-based websites created more […]

Understanding Your Target Audience: B2B vs B2C Lead Generation

Wednesday, May 29, 2019, Posted by Shelley Muldoon to Online Lead Generation

Who is your target audience and where should you reach them? These are the questions your business should be asking at the onset of an online lead generation campaign. Lead generation is the process of capturing the interest of prospective consumers using digital or traditional marketing methods. Sounds easy enough, right? However, 65% of businesses […]

6 SEO Facts That Should be Incorporated into Your Marketing Strategy

Wednesday, May 22, 2019, Posted by Shelley Muldoon to Search Engine Optimization (SEO)

Google receives over 63,000 searches per second. Every day. Despite the amount of information available online, users typically linger at the top of the first page. So, how do you earn your place in these results? While creating online content, you’ve probably come across the term “search engine optimization” once or twice. Search engine optimization, […]

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