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The Elephant in the Room: 3 Common Marketing Automation Mistakes Your Business is Making

Thursday, March 21, 2019, Posted by Shelley Muldoon to Marketing Automation

Consider marketing automation as the business equivalent of an automatic car. While driving a manual, your thoughts and your hands are occupied with changing gears, whether this is a conscious or subconscious act. However, an automatic car eliminates the need for manual gear-changing. Your hands, which were once occupied by the gear stick, are now […]

Find your Company’s “Personality Type” According to your Email Marketing Strategies

Thursday, March 14, 2019, Posted by Shelley Muldoon to Email Marketing

What do your habits say about your business? Despite the growing popularity of social media marketing, email remains one of the most successful marketing channels for businesses. Effective marketing emails convert prospects into customers and reinforce relationships with existing clientele. A study by the Data & Marketing Association (DMA) reveals that the average consumer checks […]

Avoid Assembly Line Mentality with Professional Website Development

Friday, May 20, 2016, Posted by Shelley Muldoon to Website Design & Development

‘It comes in any colour you like, as long as that colour is black’ – Henry Ford While the first cars to roll off the Ford assembly line were red, green, blue, and grey, Henry Ford infamously changed Ford production policy from 1914 to 1926 to only produce black cars. Black paint was cheaper and […]

Lessons a Digital Marketing Specialist Culled from Superhero Movies

Tuesday, May 10, 2016, Posted by Shelley Muldoon to Social Media Marketing

Earlier this year, we saw the release of two movies that nerds the world over have been secretly wishing for: Batman vs Superman (BvS), a massively marketed, clash of the two most prominent names of the DC universe (and the most expensive movie produced to date), and Deadpool, a crude, low-budget film that only exists […]

Changes in Search Algorithms from Google Make Choosing Mobile-Friendly Web Design Firm Essential for Toronto Businesses

Tuesday, March 10, 2015, Posted by Shelley Muldoon to Website Design & Development

As of April 21, 2015, Google’s much misunderstand yet ballyhooed algorithm will be tweaked once again. This time, how your business’s site performs on mobile devices will be taken into consideration, as well as all the other factors that go into determining rank. For companies in and around Toronto that haven’t worked with a mobile-friendly […]

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