Digital marketing is a rapidly growing field, with new tools and strategies available on an evolving basis. In a survey by Adobe, 76% of individuals believed that marketing has changed more over the last two years than in the last fifty. It takes a dedicated expert to stay up to speed, and even then, the […]

Your website is the most valuable asset for your business. According to the eCommerce Foundation, 88% of consumers search for a brand online before settling on their product or service. This is a significant opportunity for your business to directly engage with its client base – but what will they find when they arrive on […]

Consider marketing automation as the business equivalent of an automatic car. While driving a manual, your thoughts and your hands are occupied with changing gears, whether this is a conscious or subconscious act. However, an automatic car eliminates the need for manual gear-changing. Your hands, which were once occupied by the gear stick, are now […]

What do your habits say about your business? Despite the growing popularity of social media marketing, email remains one of the most successful marketing channels for businesses. Effective marketing emails convert prospects into customers and reinforce relationships with existing clientele. A study by the Data & Marketing Association (DMA) reveals that the average consumer checks […]

‘It comes in any colour you like, as long as that colour is black’ – Henry Ford While the first cars to roll off the Ford assembly line were red, green, blue, and grey, Henry Ford infamously changed Ford production policy from 1914 to 1926 to only produce black cars. Black paint was cheaper and […]