As of April 21, 2015, Google’s much misunderstand yet ballyhooed algorithm will be tweaked once again. This time, how your business’s site performs on mobile devices will be taken into consideration, as well as all the other factors that go into determining rank. For companies in and around Toronto that haven’t worked with a mobile-friendly […]

Email marketing is an effective way to convert prospects to customers, as well as upsell customers on services and products they might find useful. However, many clients are expressing concern that their email marketing isn’t producing the fruit that it once was. They’re wondering if maybe they need to ditch it all together. Before taking […]

There are plenty of mistakes that businesses make when engaging in social media optimization. The focus for this article will be one huge, though understandable, error: The posts are too darn complicated or confusing. One of the reasons that social media has taken the world by storm is that it’s simple. It’s fast, it’s fun, […]

You spend tons of time writing web content, or investing in having an SEO professional write it for you. That’s why it’s so frustrating when no one seems to be reading your words. The truth is that it takes some strategy to ensure that what’s written for the web gets seen. There are billions upon […]

Today’s post is dedicated to reputation management because, quite frankly, plenty of companies have stopped talking about it. This is a huge oversight, because it’s needed more than ever before. If we’ve learned one thing from the Internet, it’s that nothing can ever be completely deleted from the annals of web history. And if we’ve […]