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Social Media in 2013 – Stop Trying to Fool Your Customers

Friday, January 25, 2013, Posted by Shelley Muldoon to Social Media Marketing

Every business has done it, and it’s time for us to collectively resolve to come clean: We have to stop trying to fool prospective customers with scientific, formulaic and emotionless social media campaigns. What do I mean? Consider these commonly-used social media “tactics” (which are just begging for backlash): Demanding that your current customers beseech […]

Top 3 Digital Marketing Trends You Can’t Afford to Ignore in 2013

Monday, December 31, 2012, Posted by Shelley Muldoon to Digital Marketing

Be sure to stay tuned for all new digital marketing topics in the New Year. Through our global network of global consultants, WSI is lining up some outstanding industry tips, techniques, and tools all geared to enhance your online presence through our complimentary webinar series. Our first whitepaper for the year is: The Top 3 […]

Social Media Ad Revenues to Double by 2016

Monday, November 26, 2012, Posted by Shelley Muldoon to Social Media Marketing

Good news for those who believe social media ad revenues will be crushed by mobile: A researcher is estimating that the category will double by 2016 to become a $9.2 billion business, in the U.S. at least. BIA/Kelsey projects a 19.2% annual growth rate for the next four years for social media ads. The researcher […]

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