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Understanding Your Target Audience: B2B vs B2C Lead Generation

Wednesday, May 29, 2019, Posted by Shelley Muldoon to Online Lead Generation

Who is your target audience and where should you reach them? These are the questions your business should be asking at the onset of an online lead generation campaign. Lead generation is the process of capturing the interest of prospective consumers using digital or traditional marketing methods. Sounds easy enough, right? However, 65% of businesses […]

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