Digital marketing is a rapidly growing field, with new tools and strategies available on an evolving basis. In a survey by Adobe, 76% of individuals believed that marketing has changed more over the last two years than in the last fifty. It takes a dedicated expert to stay up to speed, and even then, the information can be overwhelming.
In 2019, digital marketing has become a critical tool for businesses, with approximately one-third (33%) of all businesses outsourcing their digital marketing to specialist companies. At Worldsites Toronto, we understand the pressure of running a business. That’s why we specialize in digital marketing strategies to help businesses expand and grow. As digital marketing specialists, here’s a little bit about what we do.
The Importance of Digital Marketing
Traditional marketing is no longer as effective as it once was. In the last 10 to 15 years, businesses have had to adapt to the rise of digital consumerism and smart technology. Currently, it’s vital for companies to have an active online presence and to create meaningful, user-friendly content. Digital marketing is more demanding than traditional methods, owing to the instantaneity and ubiquity of the internet – consumers receive content faster, share information faster, and form opinions on your brand faster. Moreover, digital marketing allows for high levels of interaction and engagement between a business and its audience (i.e. consumers can respond to a brand’s social media – asking questions on a post or leaving reviews for a product). Traditional methods still carry weight in the marketing world, but digital strategies effectively reach more consumers.
With a strong digital presence, your business is guaranteed to expand in popularity and revenue. To create an effective digital marketing strategy, your company should be present and active in all the popular digital channels. This will increase awareness and grow your company’s following. Common digital marketing channels include:
- Social media (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest)
- Company websites
- Company blogs
- Paid advertising
- Search engines
Digital Marketing Specialists: What Do We Do?
Your online involvement shapes the success of your business. However, digital marketing campaigns can become a demanding, full-time job for business owners. The urgency of digital platforms creates more work for marketers, who must generate content – and respond to users – as efficiently as possible. Digital marketing specialists offer assistance in this field. We provide you with the resources you need to take control of your digital marketing.
Digital marketing specialists work alongside business owners, creating customized digital marketing strategies that increase brand awareness and generate leads through digital channels. Most importantly, digital marketing specialists align with the objectives of your business. We listen to your goals and help you convert them into prosperous marketing campaigns. We routinely investigate digital trends and consumer needs, providing your business with the most current and effective marketing resources to drive your success.
Among other services, digital marketing specialists can focus on website design and development, search engine optimization, PPC advertising, email marketing, social media optimization, and copywriting. We identify weaknesses in a digital channel, and seek ways to improve engagement.
Worldsites Toronto employs experts in the field of digital marketing. Our digital marketing specialists value your business and share the same goals for its success. We build partnerships with our clients, working together to create prosperous digital marketing strategies. Contact us to learn more about our digital marketing services.