As of April 21, 2015, Google’s much misunderstand yet ballyhooed algorithm will be tweaked once again. This time, how your business’s site performs on mobile devices will be taken into consideration, as well as all the other factors that go into determining rank. For companies in and around Toronto that haven’t worked with a mobile-friendly web design firm, it’s time to take action. Responsive websites are expected by consumers anyway, and with this declaration from Google, they’re going to be rewarded with higher search results positioning. The same holds true for business-specific apps.
Of course, this is only one reason to become more mobile-friendly in terms of your company’s website. Another is the fact that, according to numbers from the Pew Research Center, nearly two-thirds of adults own a smart phone. You can do the math …that equates to plenty of mobile searches each day. (You might even be reading this post on a smart phone or tablet.)
Google’s announcement is a reminder that mobile-friendly web designs are no longer optional. They are going to position some Canadian companies above others, all things being equal in the SEO realm. Fortunately for the budget-conscious, mobile sites don’t have to be built from the ground up. Smart design teams know how to take a current site and build out its mobile capacities using current content, images, videos, headlines, etc. The key is in the navigation, not necessarily the copy, although some tweaks may be necessary to attract mobile readers and encourage them to take action.
In a world where we can literally find out the sum of human knowledge with a few finger taps or swipes, having a mobile presence is essential. Certainly, mobile’s time has already arrived; Google has merely punctuated what we intrinsically know: Ignoring mobile-friendly web design is poor business management. Look the other way at your own peril, because your competitors are already making plans to mobilize their marketing.
Do you want to make your current site mobile-friendly? Are you upgrading your website to engage more visitors? Contact Worldsites Toronto today for a free consultation as well as a mobile usability report on your website.